William Morris (1834–1896) was the single most influential designer of the nineteenth century. Morris was a political theorist, scholar, translator and publisher, an environmental campaigner, writer and poet as well as an outstanding designer. Under his direction Morris & Co. grew into a flourishing and fashionable decorating firm renowned for its wallpapers and textiles. Inspired by his love of medieval art and design, Morris set out to revive the traditions of craftsmanship which, in his mind, had been lost during the Industrial Revolution. He encouraged hand craftsmanship, which in turn would enable workers to achieve satisfaction and pleasure in their work.