Rubelli launches its first furniture collection, RUBELLI CASA, designed by the architect Luca Scacchetti, for the occasion of the Salone del Mobile.
RUBELLI CASA proposes a first series of furniture, including upholstered pieces and accessories, for a total of some forty articles, claiming its own original and unique space in the world of homewares and interiors.
The collection is the outcome of a journey midway between the contemporary and the traditional, filled with inspirational ideas via shapes, colours, lines, surfaces, decorations and the silences of the modern. From the first experiences of the early twentieth century to the extraordinary output of the twentieth-century Lombardy school in the period between the two Wars, from the designs of the Milan architects of the 50s and 60s, crucial to Italian design, to the more radical attitudes of the 60s and 70s and the later search for minimal and absolute forms up to the current mix of design and decoration.
Luca Scacchetti has reinterpreted this vast heritage through Rubelli’s eyes, those of a company that is part of the history of textile decoration, maintaining over the years an undeniable level of excellence.
An almost scientific and rational decision-making process in the work of design is essential for arriving at an elegance in the original meaning, i.e. the art and ability to select, “elect”, eliminate, remove the superfluous. Decorating only where decoration is useful to the design. Moderation, not excess. With a certain deliberate detachment from more contingent or faster-paced times. A contemporary style destined to travel through time and generate a permanence of shapes, materials and colours, based on a cultured and careful rereading of past experiences of our modernity and inserting fragments of our actual memory of contemporary human beings.
A set of individual pieces, each one with its own personality yet ultimately part of the same group, the same family.
Upholstered furniture, storage solutions, tables and chairs, accessories in wood, metal, lacquer, leather and fabrics. The latter play a special role considering that each piece can benefit from an infinite number of “dresses”, colours, decorations in velvet, cotton, silk, lampas, embroidery. A sort of sophisticated and cultured eclecticism prevails over it all.
Born in Venice and Milan the pieces from this collection absorb, so to speak, the essential features of the two cities. On the one hand the decoration, the opulence, the disguise, the exuberance, the palazzos of Venice; on the other hand the nature of Lombardy, the apparently reserved personality, the houses closed at the front yet in actual fact concealing gardens of Stendhalian memory. A Milan with the great postwar tradition where design and architecture are totally reinvented, generating the forerunners of the actual phenomenon of Italian design.
This first RUBELLI CASA collection is therefore the manifestation of a Milanese, rational and reserved, line which however is affected here and there by the wonder and amazement which belong to Venice. Hence unusual shapes and composition expedients, such as a slightly slimmer leg, a non-existent back, a table support removed, a deliberately deviated relationship: exceptionally slim, exaggeratedly deep, low, high, long.
This collection aims at returning to the road partly lost of Italian and Milanese design, that world of Italian design which is still topical with totally contemporary pieces, debunking the theory of the new equalling design. A theory which has generated a frenetic and equally useless abandoning of day-to-day forms with which this collection, on the contrary, interacts.